Advertising, branding and marketing a business or a company usually requires some outside help. And because these companies cannot afford to miss out on great sales opportunities, promoting the business needs to be a top priority. But should a company do all promotions and marketing activities or hire an advertising agency? Branding, promotions and marketing are a large and growing sector in our society and it defines a definite trend in the social lives of people. This trend is both global and local. This phenomenon transcends all traditional boundaries of colour, age and gender.
In the South African context, the platform has been set for the emergence of entrepreneurs from the historically disadvantaged sector to take their place in the mainstream economy within this sector.