Advertising, branding and marketing a business or a company usually requires some outside help. And because these companies cannot afford to miss out on great sales opportunities, promoting the business needs to be a top priority. But should a company do all promotions and marketing activities or hire an advertising agency? Branding, promotions and marketing are a large and growing sector in our society and it defines a definite trend in the social lives of people.  This trend is both global and local. This phenomenon transcends all traditional boundaries of colour, age and gender.

 In the South African context, the platform has been set for the emergence of entrepreneurs from the historically disadvantaged sector to take their place in the mainstream economy within this sector.

 LeraTimo Trading wants to enter this space and compete with other marketing agencies on the South Coast of KwaZulu-Natal, being based in Port Shepstone, with its focus on Below The Line Marketing. Below The Line (BTL) marketing is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through billboards, banners and placards. It also involves product demos and samplings at busy places like malls and market places or residential complexes. For certain markets, like rural markets where the reach of mass media like print or television is limited, BTL marketing with direct consumer outreach programmes do make the most sense.

A service business must be a “winner”. If the plan does not help management to grow, increase sales, lower marketing cost or otherwise ‘win’, the plan is considered a waste of time. It is always crucial for any business to grow its client base and be 100% satisfied with the service it receives. LeraTimo Trading wants to position itself as a one-stop shop as it will provide its clients with a broad range of services. These services include, marketing at a sizeable scale which includes; Brand Awareness, Product Awareness, In-store Promotions, Awareness Campaigns, Community Events, Church Events, Cultural Events and Activations. This also includes printing of promotional materials like T-shirts, Caps, and Mugs etc.

LeraTimo Trading is headed by its founder Mr. Tim Ndwalane who comes with 12 years of experience in Operations as well as Sales Management from two (2) of the biggest companies at their own industries in South Africa. These companies are namely; Ster-Kinekor (Pty) Ltd which is one of the leading company in the entertainment industry,  (Operations Manager experience – 5 years) and Nedbank which is one of the 4 biggest banks in the banking industry in SA (Sales Manager Experience – 8 years). The company founder who holds the position of a Managing Director handles day to day overall operations of the business.

The target market of LTT is the Small Start-Up and Existing Small, Medium and Large businesses that can rarely afford the cost of contracting the services of Large Marketing companies to maximize their effectiveness of their marketing expenditure. LTT is a result-driven service company. We provide a complete range of services, allow you to evaluate a variety of marketing communication tools and ultimately choosing those that are best suited to your needs. Once selected, we then combine those tools in such a way so as to create a meaningful effective marketing for optimal results. Consequently, this impacts the way we think, the way we are organized and the way we then deliver the service. Foremost, it means that we take on the customer’s perspective; we share your concerns and objective.

We attain this through our attention to detail, the quality of our workmanship and by demonstrating that we add value to the process and final product. The foundation of our business’s success is our employees, their commitment to continuous improvement and meeting the customer’s expectation provide a basis for achieving our goal.